Practice Growth System Agreement

1.1 This Agreement covers the design, writing, build and setup of your Practice Growth System, as described in clause 2 and Schedule A.

1.2 Your ongoing PractitionerPro platform subscription is covered by clause 6 of this Agreement and by the PractitionerPro Terms and Conditions (version 2.0) at practitionerpro.com/terms-and-conditions. This Agreement and Schedule A are your proposal under those Terms, so if the two are inconsistent, this Agreement prevails.

1.3 This Agreement takes effect when you pay your deposit and confirm that you have read and accepted it, or when both parties sign it, whichever happens first.

2.1 Practitioner Blueprint Session. A live session on Zoom where we capture your story, ideal clients, services and voice. Everything we write is shaped by your Blueprint.

2.2 Creative and visual styling. A design direction built from the starting template you choose (Grounded, Restore, Anchored, Renew, Vital or Flow), customised with your colours, typography, imagery and layout. The same visual language is applied to your website, free guide, newsletter templates, blog styling and program thumbnails.

2.3 Google Business Profile alignment. During your Blueprint session we work through your Google Business Profile together, choosing your categories and services so your profile and website tell the same story and build trust with Google and your future clients. You make the changes in your own profile as we go, so no access needs to be shared and your profile always stays yours. We cannot control Google's verification, suspension or review processes.

2.4 Your 14-page website, with copy for every page. Homepage, About, Services Overview, six Service pages (one per distinct service), Contact, Booking, Free Guide page, Blog Homepage and a reusable Blog Template. Every page includes mobile-friendly design, on-page search setup (titles, descriptions, schema and sitemap) and connection to your PractitionerPro bookings and automations. Copy is delivered as a Google Doc for your review.

2.5 Your free guide. A custom-written, designed free guide and its sign-up page, connected to your welcome newsletters.

2.6 Welcome newsletter sequence. Five welcome emails, written and set up to send automatically to each new subscriber.

2.7 Your program, course or membership (one of your choice). We set up the structure: its landing page, enrolment emails, client portal and module framework, styled to match your practice. You then add your own content (videos, PDFs, written lessons), supported by our templates and a guided onboarding session. Writing or recording program content is not included.

2.8 Social media dashboard. We connect your social accounts to your PractitionerPro social planner so you can plan, post and track from one place.

2.9 Visibility Roadmap and Topical Authority Map. A personalised 12-month plan, delivered before launch: sitemap and architecture review, Topical Authority Map, content gap report, 15 client question opportunities and three prioritised quick wins.

2.10 Onboarding session. A session after launch to build your confidence running your system day to day.

2.11 90-day Practice Review call. A call with James Burgin around 90 days after launch to review what is working and plan your next steps.

2.12 PractitionerPro platform. Your system is built on and hosted within PractitionerPro, with your first 8 weeks included from launch (clause 6).

2.13 Mailing list move. We move your existing mailing list into PractitionerPro, keeping each contact's consent status. Your practice management software stays as it is.

2.14 Email support and small fixes. While your subscription is active, you can email hq@practitionerpro.com with any question about your system, and we reply within two business days. Up to 30 minutes of small fixes a month to what is already built (such as hours, prices, photos, links and booking types) is included. New pages, programs and features are quoted first under clause 8.

2.15 Thriving Practitioners membership. While your PractitionerPro subscription is active, you are a Thriving Practitioners member at no extra cost, including twice-monthly live Q&As, recordings with companion guides, action plans and practice skills.

2.16 Bonuses. Any bonuses you qualify for (for example, the pay-in-full blog posts or a time-limited start bonus) are listed in Schedule A and form part of the Project.

2.17 Anything not listed in this clause or Schedule A is outside the scope of the Project and is handled as a change under clause 8.

3.1 We guide you through every step with a simple briefing document and prompts. To keep your Project on schedule, please supply:

3.2 You confirm that you own, or have permission to use, everything you supply to us, and that our use of it for the Project will not infringe anyone else's rights.

3.3 If we have not received feedback within 2 business days, we will send you a written reminder. If we still have not heard from you 3 business days after that reminder, we may treat the item as approved so your Project can keep moving, or pause the Project under clause 9.

4.1 Your start date is set out in Schedule A and is secured by your deposit. Our indicative timeline is six weeks from your Blueprint session to launch: Week 1: Blueprint session, Google Business Profile alignment, template choice and account setup. Weeks 2 to 3: writing and building your website, free guide, welcome newsletters and program structure. Week 4: your review, with one round of revisions (clause 7). Week 5: connecting and testing bookings, sign-ups, newsletters and your program. Week 6: launch.

4.2 The timeline is indicative. It assumes your materials and approvals arrive on schedule, and the build begins once your Blueprint session is complete and your brand assets are confirmed.

4.3 “Launch” means your website is published and live on your domain, or on a PractitionerPro web address if domain access has not yet been provided.

4.4 Our launch commitment. We set your launch date together at your Blueprint session, and we both commit to it. If we fall behind for reasons on our side, we will tell you promptly, give you a revised date and keep working at no extra charge until you are live.

5.1 The Practice Growth System is a one-time investment of $5,500 + GST ($6,050 including GST). All amounts are in Australian dollars. GST is added at the prevailing rate.

5.2 Deposit. A $1,000 + GST deposit secures your start date and is credited against your total.

5.3 Payment options. Your balance follows the option you choose:

5.4 Launching while you pay. If you choose monthly payments, your system launches on schedule while your payments continue, provided your payments are up to date at launch.

5.5 Automatic payments. Monthly payments are charged automatically to the card or account you nominate, through our payment provider, Stripe. We will send a receipt for each payment.

5.6 If a payment is missed. We will let you know and retry the payment. If a payment remains unpaid 14 days after its due date, we will give you 7 days' written notice. If it is still unpaid after that notice, we may pause work on your Project or, after launch, pause your website and automations until the payment is made. We will restore everything promptly once you are up to date.

5.7 Other costs. Third-party costs, such as domain registration and renewal, premium stock imagery or premium fonts, are yours. We will always ask before incurring any third-party cost on your behalf. Additional revision rounds and changes are priced under clauses 7 and 8.

6.1 Your system is built on and hosted within PractitionerPro. An active subscription keeps your website live, your bookings connected and your automations running.

6.2 First 8 weeks included. Your subscription is included at no extra cost for the first 8 weeks from your launch day.

6.3 Founding rate. If your deposit is paid before 31 January 2027, your subscription continues after the included 8 weeks at the founding rate of $147 a month, for as long as your subscription continues without a break. Our standard rate after that date is $197 a month.

6.4 Notice before your first charge. We will email you at least 14 days before your first monthly subscription charge.

6.5 Your subscription is month to month. You may cancel at any time under the PractitionerPro Terms and Conditions, and clause 11 explains what happens to your website if you do. If you cancel and later return, the standard rate applies at that time.

6.6 Usage-based services, such as SMS, phone calls and AI features beyond your plan's inclusions, are charged separately under the PractitionerPro Terms and Conditions.

7.1 Our promise. Nothing goes live until you have reviewed and approved it.

7.2 One round of revisions is included across your website, free guide and welcome newsletters. A round is one consolidated set of feedback covering everything under review, provided within 2 business days of our request.

7.3 Revisions are refinements within the agreed scope and your Blueprint. New pages or sections, a different template, a structural redesign or a change of brand direction are changes under clause 8, not revisions.

7.4 Additional revision rounds are $150 + GST each. We will always confirm before starting a paid round.

7.5 Your written approval before launch (email is fine) confirms that you accept the delivered system.

8.1 If you would like something beyond the agreed scope, such as extra pages, another program or new features, just ask. We will quote the work and agree it with you in writing (email is fine) before we begin. Changes may extend the timeline.

9.1 We will always contact you and look for a workable path first. Life happens, and we would far rather flex with you than pause your Project.

9.2 If materials, feedback or approvals are more than 14 days late, we may pause your Project and move it to our next available start slot. A restart fee of $250 + GST applies when a paused Project resumes, to cover re-scheduling your build.

9.3 If your Project remains paused for 60 days or more because of delays on your side, we may close it after giving you 14 days' written notice. We will deliver the work completed to date, and you will pay for the work completed to date, based on the stage reached, less what you have already paid. Restarting after that point is a new engagement, quoted separately.

10.1 Your deposit. Your deposit secures one of a limited number of start slots and funds your Blueprint preparation and account setup. It is non-refundable once your start date is booked.

10.2 Moving your start date. If you need to move your start date before your Project begins, let us know at least 10 business days beforehand and we will move it once at no cost, subject to availability.

10.3 Before your Project starts. If you cancel before your Blueprint session, nothing further is payable beyond your deposit.

10.4 After your Project starts. If you cancel after your Blueprint session, you pay for the work completed to date, based on the stage reached. Amounts already paid are credited against that. If you have paid more than the value of work completed, we will refund the difference.

10.5 If we cancel. If we cancel the Project for any reason other than your breach of this Agreement, we will refund what you have paid for work not yet performed.

10.6 Nothing in this Agreement limits your rights under the Australian Consumer Law.

11.1 Your website, free guide page, newsletters and program are built in PractitionerPro using AI Studio and the PractitionerPro page builder. They need an active subscription to stay live.

11.2 If your subscription ends, your website and automations will go offline. Websites built on PractitionerPro cannot be exported as a working site to other systems, such as WordPress or Squarespace.

11.3 Your content handover. Your content is always yours to take with you. For 30 days after your subscription ends, you can ask us for your website copy, free guide, welcome newsletter text, the images you own and an export of your contacts, and we will send them within 10 business days. If you would like to keep using your website design elsewhere, ask us about a one-off licence.

11.4 Your PractitionerPro account may also be transferred to another provider within the GoHighLevel ecosystem, and we will cooperate reasonably with any transfer request.

11.5 If you are on a payment plan, cancelling your subscription does not cancel your remaining Project payments.

11.6 The platform runs on third-party infrastructure (GoHighLevel). We do not control changes that provider makes, and platform features and support are governed by the PractitionerPro Terms and Conditions.

12.1 Once your final payment is made, the website copy, free guide, newsletters and custom design work created for your Project become yours. Until then, you may use them freely while your payments are up to date.

12.2 We keep ownership of our underlying assets: our design templates, frameworks, the Practitioner Blueprint, systems, automations, AI Studio components and know-how. You may use them within your system for as long as it is hosted on PractitionerPro.

12.3 Your domain, your Google Business Profile and the materials you supply always remain yours. You allow us to use your materials to deliver the Project.

12.4 Portfolio. We may show your completed website and practice name in our portfolio and case studies. You can opt out at any time by emailing hq@practitionerpro.com. We will only publish a quote from you with your written approval.

12.5 Stock imagery is used under the licence of the relevant stock library, and those terms continue after launch.

13.1 We write to Australian health advertising rules on the careful side: the AHPRA advertising guidelines for registered professions, and the National Code of Conduct for health care workers, the Australian Consumer Law and, where products are mentioned, the Therapeutic Goods Advertising Code for other modalities. That means no claims to treat, cure or prevent disease, no testimonials about clinical care or health outcomes, no before and after imagery of clinical results, and nothing likely to create unreasonable expectations.

13.2 We only use client reviews about the service experience, such as how welcome people felt, and we check each one against these rules before it is used.

13.3 You confirm that the information you give us or approve, including your qualifications, registrations, memberships and professional claims, is accurate and current.

13.4 Your approval confirms the content is accurate for your practice. After launch, content you add or change yourself is your responsibility.

13.5 If we reasonably believe content risks breaching advertising or consumer law, we may decline to publish it and will work with you on a compliant alternative.

13.6 Your website needs its own privacy policy and terms for your visitors. We provide templates as a starting point; they are not legal advice.

13.7 Please never send us clinical records or client health information. The Project does not need them, and PractitionerPro is not a clinical records system.

14.1 We use AI tools, including PractitionerPro AI Studio, to help us draft, design and build your system efficiently. Every word and page is reviewed by our team before you see it, and approved by you before it goes live.

14.2 Your Blueprint and briefing information may be processed by these tools to create your content, in line with our Privacy Policy. We never enter your clients’ personal or health information into AI tools.

15.1 We will carry out the Project with due care and skill and deliver it to the agreed scope. Your Practice Growth System is a strong foundation, not a finished marketing strategy.

15.2 No one controls how Google or AI tools rank practices, so we do not promise rankings, traffic, enquiries, bookings or revenue. Growth comes from steady, consistent steps, and your Visibility Roadmap and review calls show you where to focus.

16.1 Each of us will keep the other’s confidential information confidential and use it only for the Project, unless disclosure is required by law.

16.2 We handle personal information in line with our Privacy Policy (version 2.0) at practitionerpro.com/privacy-policy.

17.1 To the extent permitted by law, our total liability under this Agreement is limited to the fees you have paid for the Project.

17.2 Neither of us is liable to the other for indirect or consequential loss, including lost profit, revenue or data.

17.3 Nothing in this Agreement excludes any consumer guarantee or right that cannot lawfully be excluded. Where our liability for breaching such a guarantee can be limited, it is limited to supplying the services again or paying for them to be supplied again.

17.4 Each party’s liability is reduced to the extent the other party contributed to the loss.

18.1 Neither of us is responsible for delays caused by events beyond reasonable control, such as platform outages, natural disasters or serious illness, provided we let each other know and resume as soon as reasonably possible.

19.1 If something isn’t right, please tell us first. We will both try in good faith to resolve it by conversation within 14 days.

19.2 If that doesn’t resolve it, we will refer the matter to mediation through the Resolution Institute in New South Wales before going to court, except where urgent relief is needed.

20.1 This Agreement, Schedule A and the documents it refers to are the entire agreement for the Project and replace earlier proposals and discussions.

20.2 Changes to this Agreement must be agreed in writing; email is fine.

20.3 Neither of us may assign this Agreement without the other’s written consent, except that we may assign it to a company we control, with notice to you and without reducing your rights.

20.4 Notices may be given by email: to us at hq@practitionerpro.com, and to you at the email address in your deposit form.

20.5 This Agreement may be accepted and signed electronically.

20.6 If any part of this Agreement is unenforceable, it is severed to the minimum extent needed and the rest continues.

20.7 This Agreement is governed by the laws of New South Wales, Australia.

After your deposit, we send you your Schedule A to confirm by e-signature. It records your start date, estimated launch date, chosen template and program, payment option and schedule, any bonuses you qualify for, and your subscription details.