The Marketing Gap Calculator
How Many People Reached Out and Never Booked?
You trained to help people, and some of them are already finding you. The marketing gap is the space between your expertise and the bookings you're actually getting, often lost in the moments after someone reaches out. This gentle two-minute estimate shows what that gap may mean for your practice, in people and in income.
No sign-up needed to see your results.
Start the EstimateThe Estimate
Your Practice,
in Four Numbers
Emails, calls, contact forms, DMs and missed calls from people who don't yet book with you.
Be gentle with yourself. Missed calls, messages left for "later", and DMs lost in the scroll all count.
Of the people you do get back to, roughly how many go on to book a first appointment?
Use your usual initial or standard consultation fee.
Many practitioners see a new client more than once. Leave at 1 for the most conservative estimate.
Your Results
About 2 people a month who wanted your helpmay never have booked.
ESTIMATE
Estimated monthly marketing gap
$432
ESTIMATE
Estimated yearly marketing gap
$5,184
Softer still
If gentle follow-up reached just half of them, that's $2,592 a year.
This number isn't a reflection of your care or your skill. It's a marketing gap, a break in the path between being found and being booked, and gaps like this can be closed quietly, without you becoming a marketer.
How This Estimate Works
How We Worked
This Out
20 enquiries × 30% without follow-up = 6 people. 6 × 40% booking rate = about 2 new client(s). 2 × $180 × 1 appointment(s) = $432 a month.
- This is an estimate based only on the numbers you entered.
- It assumes people who don't hear back would book at the same rate as people who do. In reality some would, some wouldn't.
- It doesn't include referrals, returning clients, or the longer-term value of a client relationship.
- It is not a forecast or a guarantee of income.
Your Follow-Up Checklist
Eight Quiet Habits
of a Well-Followed-Up Practice
Tick the ones already in place. There's no wrong answer, only a clearer picture.
Most practitioners start here. A few small changes can make a quiet but real difference.
Closing the Marketing Gap
Follow-Up That Runs
Quietly in the Background
PractitionerPro connects your website, bookings, enquiries and newsletters in one calm place, so the people who reach out hear back, even on your busiest consulting days. We write it, build it and connect it for you, inside the advertising rules.
Email My Results
Keep Your Results
and Checklist
Talk It Through With James
A relaxed 30-minute conversation about your practice, with no obligation. James looks at your website and Google Business Profile before you meet, so the time is spent on what matters to you.
"Practitioners don't struggle because they lack skill or heart. They struggle because they've been left to work out being found on their own." James Burgin, naturopath and herbalist since 1985
Book a Free Practice ReviewNot ready for a call? Read a real Visibility RoadmapThe Marketing Gap Calculator provides general estimates only, based on the figures you enter. It is not financial advice and does not predict or guarantee future income.