Our Approach to Compliance
Written Inside the Rules, So You Can Publish With Confidence
Most practitioners worry about saying the wrong thing online. So we write every page, guide and newsletter to Australian health advertising guidelines, on the careful side, and you approve every word before it goes live.
The Rules in Plain Language
Advertising for Health Services in Australia
Advertising for health services in Australia is shaped by the Health Practitioner Regulation National Law (administered by AHPRA), the Australian Consumer Law and, for products, the TGA's advertising rules. Many natural health practitioners are not AHPRA-registered, but the same principles are a sensible standard, and most professional associations ask for them too.
What We Always Do
How We Write
on the Careful Side
Describe your process, education and approach, never promised results.
Use reviews about your service experience only (how welcome people felt, how clear things were), checked before they are used.
Make every claim accurate and easy to understand.
Ask for clear, separate consent before anyone joins your newsletter, in line with the Spam Act.
Keep clinical notes out of your marketing system. They belong in your practice management software.
What We Never Do
Lines We
Will Not Cross
Claim a service treats, cures or prevents a condition.
Use testimonials about clinical results.
Use before and after images of clinical results.
Create pressure, false urgency or unreasonable expectations.
What You Do
Your Part Is
Simple and Clear
Review and approve every word before launch.
Keep new content to the same standard. Your onboarding session shows you how.
We are careful writers, not lawyers. For advice about your situation, speak to your professional association or a lawyer.
AHPRA's advertising guidanceTwo Ways to Begin
Ready to Grow Your Practice
With Ease?
Choose the path that feels right. Secure Your Start Date now, or start with a relaxed conversation.
Ready to go? Secure Your Start Date
Complete the form and pay your $1,000 + GST deposit. We'll be in touch within two business days to book your Blueprint session.
Not sure yet? Book a Free Practice Review with James Burgin
A relaxed 30-minute conversation about your practice, with no obligation. James looks at your website and Google Business Profile first.
Questions?
Email hq@practitionerpro.com