Thinking of Changing Your Practice Website? Start Here.

Free, plain-English guides for natural health practitioners on WordPress, Wix and Squarespace

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A natural health practitioner's timber desk with an open laptop, a ceramic cup of herbal tea and a small potted herb in soft morning light.

If you're a naturopath, nutritionist, herbalist or other natural health practitioner, your website probably started on WordPress, Wix or Squarespace. Each was a good choice. WordPress gave you flexibility and ownership. Wix let you build something lovely yourself in a weekend. Squarespace gave you clean, elegant design without hiring a designer. Plenty of thriving practices still run happily on all three.

But a website that was right when you started isn't always right for the practice you have now. Over time, small things build up: updates you don't understand, bookings that live in a separate app, enquiries nobody follows up, and costs spread across too many invoices. None of it is anyone's fault. It just quietly takes time, money and peace of mind.

James Burgin, founder of PractitionerPro

I'm James Burgin, a naturopath and herbalist since 1985 and the founder of PractitionerPro. I've built and managed hundreds of WordPress websites, and I've helped practitioners move their websites off Wix. I'm now moving all of our own websites to PractitionerPro. I wrote these three short guides to help you work out, calmly and honestly, whether your current website is still serving your practice, and what you can do about it this month, whether you switch or not.

Is it time to change platforms?

There's no single right answer. Here are some honest signs that a change may be worth considering:

  • You're nervous about updates. You avoid logging in because something might break, or you've had a security scare.

  • Small changes need someone else. Updating your hours or adding a service means emailing a developer and waiting.

  • Your bookings and emails live in separate tools. Clients click "Book" and land somewhere that looks different, and each tool has its own login and bill.

  • Nobody follows up. People enquire or sign up, and nothing happens until you find time to reply.

  • You can't find yourself on Google. Searching for your main service and suburb doesn't bring up your practice.

  • You don't know what it all costs. Hosting, apps, add-ons and developer time are scattered across invoices you've never added up.

  • It's eating your evenings. Website jobs keep spilling into the time you'd rather spend resting or with family.

Curious how many enquiries your current set-up may be losing? Try the Marketing Gap Calculator.

When not to switch

Changing platforms takes time and attention, so it isn't always the right move. You may be better off staying where you are, at least for now, if:

  • your website is bringing in enquiries and bookings, and looking after it doesn't stress you
  • you have a developer or helper you trust, who makes changes quickly and affordably
  • you're in a particularly busy or tender season of life or practice, and a change would add pressure
  • the main thing bothering you is one fixable issue, such as a slow homepage or an old photo.

In those cases, the practical fixes in each guide may be all you need.

Choose your guide

Each guide is about seven pages. It names five quiet costs that can build up on that platform, offers a two-minute yes/no self-check with scoring, and gives practical steps you can take yourself this month.

Cover of the guide 'Is Your WordPress Website Still Serving Your Practice?'

Is Your WordPress Website Still Serving Your Practice?

For practitioners on WordPress. It covers plugins and security worries, paying a developer for small changes, slow pages on phones, enquiries nobody follows up, and costs spread across invoices. It's written by someone who has built and managed hundreds of WordPress sites.

We'll email your guide straight away. See our privacy policy.

Cover of the guide 'Is Your Wix Website Still Serving Your Practice?'

Is Your Wix Website Still Serving Your Practice?

For practitioners on Wix. It covers why a lovely site isn't always a findable one, bookings and emails spread across apps and add-ons, missing follow-up for people who aren't ready to book, knowing what's working, and the DIY time drain.

We'll email your guide straight away. See our privacy policy.

Cover of the guide 'Is Your Squarespace Website Still Serving Your Practice?'

Is Your Squarespace Website Still Serving Your Practice?

For practitioners on Squarespace. It covers beautiful but hard-to-find websites, bookings in a separate tool, staying in touch with people who aren't ready yet, templates that look like many others, and costs spread across subscriptions.

We'll email your guide straight away. See our privacy policy.

What moving your website actually involves

If you do decide to move, it's usually less dramatic than people fear. In plain steps:

  1. 1

    Take stock of what you have. List your pages, blog posts, photos, booking types and any forms, plus who controls your domain name (your web address).

  2. 2

    Keep your content and your domain. Your words, photos and blog posts can come with you, and you can keep your web address, so clients and Google still find you in the same place.

  3. 3

    Rebuild with clear pages. Moving is a good chance to give each service its own page, written in the words your clients use.

  4. 4

    Set up redirects. A redirect quietly sends anyone who visits an old page address to the matching new page. Done properly, it helps protect the Google visibility you've built. Google notes that rankings can fluctuate for a while during any site move as it recrawls your site, so a careful page-by-page map of old to new addresses matters (Google Search Central).

  5. 5

    Reconnect your bookings, forms and emails, then test. Book a test appointment, fill in every form and check every email before you switch over.

  6. 6

    Switch over and keep an eye on things. Update your Google Business Profile link if needed, and watch your bookings and enquiries for the first few weeks.

Doing it with you

With PractitionerPro, you don't have to copy and paste a thing or start from scratch. Our team moves your existing content across for you, with help from smart AI tools built into PractitionerPro, and real people check every page. We get to know your practice, refresh and build your new website, connect your bookings and welcome emails, plan redirects from your old pages where your site needs them, and test everything before launch. You review and approve it all. Then we show you how to run it and stay with you after launch, so you can get visible without becoming a marketer.

Questions practitioners often ask

Should a naturopath use Wix or WordPress?

Either can work well. WordPress offers flexibility but needs regular updates and plugin care. Wix is easier to manage yourself but often relies on separate apps. For most naturopaths, the better question is which setup lets clients find you, book easily and hear from you, without taking up your evenings.

The guides above walk through the quiet costs on each platform so you can weigh them for your own practice. If you love your current site and it brings in bookings, there's no need to change.

Will I lose my Google ranking if I change website platform?

Not if the move is done carefully. Keep your domain, move your content, and set up redirects from every old page address to its new one. Google says rankings can fluctuate for a while during any site move as it recrawls your site, so plan the move and keep watching afterwards.

The most common cause of lost rankings is skipping redirects or deleting pages that people and Google were already finding. A simple spreadsheet of old and new page addresses goes a long way. See the Google Search Central guidance on site moves.

How long does it take to move a practice website?

It depends on how many pages and services you have, and how quickly you can review drafts. A small practice website with a handful of pages is far quicker than a large site with years of blog posts. Allow time for writing, reviewing, testing and a few weeks of watching afterwards.

PractitionerPro builds are usually live about six weeks after your Blueprint session.

Can I keep my domain name when I switch platforms?

Yes, in almost every case. Your domain name is separate from the platform your website runs on. You can usually point it at your new website, or transfer it to a new registrar if you'd like everything in one place.

If you bought your domain through Wix, Squarespace or your web host, it still belongs to you. It just needs a few settings changed, and it's worth doing this carefully so your email keeps working. With PractitionerPro, our team guides you through the domain change.

Is Squarespace good for a natural health practice?

Squarespace is lovely for design and easy to keep looking polished. The main things to check are whether people can find you on Google, how your bookings work (often through a separate tool such as Acuity) and whether anything follows up with people who aren't ready to book.

The Squarespace guide above includes a two-minute self-check to help you see where your site stands.

What's the best website platform for a naturopath or nutritionist?

The best platform is the one that helps clients find you, understand how you help and book easily, and that you can look after without stress. Look for clear service pages, online bookings, automatic welcome emails and support you can call on, rather than a list of features.

Every practice is different. If you're happy and well supported where you are, staying put is a perfectly good choice.

Do I need to rewrite my website when I move?

No. Your existing words, photos and blog posts can come with you. With PractitionerPro, our team moves your content across for you, using smart AI tools built into PractitionerPro, so you don't have to copy and paste anything or start from scratch. You simply review it and tell us what you'd like changed.

Many practitioners also use a move as a chance to refresh their copy and give each service its own page. If you'd like that, we write it with you from a live session about your practice, so everything still sounds like you.

Can someone move my website for me?

Yes. You don't need to do it yourself. At PractitionerPro, our team moves your existing content for you, with help from smart AI tools built into the platform, so there's no copying and pasting on your part. We reconnect your bookings and test everything, while you review and approve the result.

Real people do the work and check every page. The AI simply helps us move your words and photos across carefully. If you'd like to talk it through, a Free Practice Review.

Not sure where to start?

Book a Free Practice Review. It's a relaxed 30-minute conversation on Zoom. Before we talk, I'll look at your website and Google Business Profile. Then we'll go through what's working, where people might be slipping away, and your most useful next step, whether that's a few fixes where you are or a move. There's no pressure and no hard sell.

Two Ways to Begin

Ready to Grow Your Practice
With Ease?

Choose the path that feels right. Secure Your Start Date now, or start with a relaxed conversation.

Ready to go? Secure Your Start Date

Complete the form and pay your $1,000 + GST deposit. We'll be in touch within two business days to book your Blueprint session.

James Burgin, Founder of PractitionerPro

Not sure yet? Book a Free Practice Review with James Burgin

A relaxed 30-minute conversation about your practice, with no obligation. James looks at your website and Google Business Profile first.

Questions? Email hq@practitionerpro.com